Impressing a Dragon at Wembley

29th April 2019

Our students are gearing up for a major national challenge which could see them present their business enterprise skills to a real life ‘Dragon’ at Wembley Stadium.

The Skills Day on 16th May, supported by The Friends of St. Dominic’s, promises to be a fantastic day for our students and sees us taking part in the Ryman National Enterprise Challenge.

The students will be encouraged to work together with the prize of a trip to Wembley on July 10 at stake where national winners will be crowned and successful teams being given the chance to work alongside companies to market their ideas.

It is a marvellous opportunity to learn and develop new skills which will bring long-term benefit to our school. The challenge is open to all secondary schools in the UK and involves students working together on projects set by businesses supporting the programme.

This year’s challenges are for Key Stage 3, Year 7 and 8, who must create characters/mascots for Ryman’s Marketing Campaign 2019, and Key Stage 4, Year 9 and 10, who have been tasked to design an event or competition to increase female participation in football, in line with the Football Association’s gender equality objective.

The Skills Day will require students to select a project manager before brainstorming ideas, coming up with a plan and putting those ideas into practice. They will need to consider things like a target audience, pick a focus product with a unique feature, select a campaign name and theme, branding, social media, advertising and presentation.

The winning team from each challenge will attend the national finals at Wembley where the students will pitch their ideas again for the chance to present on stage to a real life Dragon and main ambassador, Theo Paphitis.

National champions then get to work with companies to bring their idea to market. It’s an excellent programme with some wonderful incentives and the chance to learn new skills which will stand our students in good stead for the future.

They are very excited about the prospects and can’t wait to get started with their ideas. We’ll let you know how it goes!

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