Pupils from Years 7, 8, 9 and 10 have been creating mascots and designing campaigns to encourage more participation in sport as part of a national competition.
The Ryman National Enterprise Challenge formed part of the St Dominic’s Skills Day on Thursday (16th May) and pupils threw themselves into the tasks with great enthusiasm.
The task for Key Stage 3 (Years 7 and 8) was to create characters or mascots for Ryman’s marketing campaign – and the winning team created a mascot called Rockie the elephant.
Meanwhile, Key Stage 4 (Years 9 and 10) were asked to design an event or competition to increase female participation in football, in line with the Football Association’s gender equality objective.
The winning team came up with a concept called Mix It Up, where girls and boys play football together – hence ‘mixing it up’.
All of the students worked really hard on their projects – first choosing a project manager, then brainstorming various products sold and different educational levels, before rounding up and beginning ideas generation.
They then worked on their target audience, picking a focus product with a unique feature, then coming up with a name for their campaign, before working on the branding and marketing through social media and advertising. Finally they had to present their campaign to the other groups and teaching staff.
Coriarna Morris, Head of Enrichment, who supervised Skills Day, said: “It was actually a really tough challenge and everyone rose to the occasion, with some really creative and interesting ideas on display.
“Each winning team will now represent St Dominic’s at the national finals at Wembley Stadium on 10th July, which is really exciting. They will have the chance to pitch their ideas to Theo Paphitis, from BBC’s Dragon’s Den and the main ambassador for the scheme, so that will be a fantastic experience.
“The FA Cup trophy from the 1960 cup final when Wolves won against Burnley is on display at St Dominic’s, so we thought it was a good opportunity to show it to pupils for inspiration before they head to Wembley themselves!”